It's probably been more than a decade since I first saw the Circuit City commercial with a young boy who buys a Walkman at Circuit City, finds a lower price in the paper shortly thereafter, brings the torn out page back to CC, and the CSR hands him cash - 110% of the difference.
The world has changed a bit since then, but the Price Guarantee policy remains in effect. It states:
If you've seen a lower advertised price from another local store with the same item in stock, we want to know about it. Bring it to our attention, and we'll gladly beat their price by 10% of the difference. If you see a lower advertised price (including our own sale prices) within 30 days of your purchase, we'll refund 110% of the difference.
Our policy applies only to advertised prices. It does not apply to special offers or promotions, including rebates, free-with-purchase offers and special financing. Unfortunately, we are not able to provide price matches online, so please visit the closest Circuit City store to take advantage of our Price Guarantee.
This all became relevant on Sunday while shopping for a new TV after my Sharp died. I looked for highly rated TVs of a similar size and eventually settled on a preference for Sony. In particular, I was interested in the KV-27FS120, a couple inches bigger than the old Sharp, but much, much better. The price was fairly consistent among the various retailers that carried, however, there was a chain of stores in NJ called 6th Avenue Electronics that was charging a lot less. Because of the weight of CRTs this size, just about no one ships them free. That meant that I'd need to go to NJ to get the good price, which wouldn't be an easy task. Already short on time, Sundays would be eliminated as an option because of the NJ blue laws.
So it was around this time that I began to investigate trying to match the price locally. I knew Circuit City had the same model, so that should mean a fairly easy PM. Or so I thought. I also knew that CC can sometimes be a bit of a pain in the neck, trying everything to weasel out of a PM. To "save" myself some time, I called to get a better idea of what they mean by "local" when they say, "a lower advertised price from another local store." The following conversation (and all others throughout this post) are approximated.
Me: Do you PM stores in NJ?
CSR: No, only stores within 30 miles.
Me: So a store in Paramus, NJ, only about 20-25 miles away would be OK?
CSR: Please hold.
Several minutes pass.
CSR: What store?
Me: 6th Avenue Electronics - they're a chain.
CSR: Please hold.
Several minutes pass.
New CSR: This is Mike. We don't PM 6th Avenue.
Me: Why not?
Mike: They're not in our local area.
Me: The other CSR said local was within 30 miles.
Mike: She was wrong.
Me: So what is your local area?
Mike: New York City.
Me: And you are?
Mike: A manager.
Well, wasn't that helpful. It was clear to me that they were trying to play games. So let the fun begin!
My next step was to call general CC Customer Service. I dialed the number on their website (800-843-2489) and encountered a male CSR whose primary language clearly wasn't English.
Me: Could you define what is meant by "local" in your PM policy.
CSR: Any CC is fine. You can go to the CC in your neighborhood.
Me: I know that. I'm talking about the competitor. How close does the competitor need to be?
CSR: Oh, we PM stores like Sears, Best Buy, etc.
Me: Right, but how close do they need be?
CSR: Any CC is fine. You can go to the CC in your neighborhood.
Me: Could I speak to someone else who understands English?
CSR: I do not understand you.
Me: Could you transfer me to someone who speaks English?
CSR: Please hold.
At this point I was transfered to terminal voicemail. "Press 1 to get transferred to another automated system. Press 2 to get transferred to this automated system." After pressing a tax-return worth of numbers I hung up and called again.
The same CSR answered.
Me: Does anyone else work there?
CSR: I do not understand you.
Me: Could you transfer me to someone who speaks English?
CSR: Please hold.
At this point I was transfered to Spanish terminal voicemail, but at some point it said something about pressing 1 for English. I did, only to be told something along the lines of, "Press 1 to get transferred to another automated system. Press 2 to get transferred to this automated system." I hung up a little quicker this time.
On the verge of giving up, I gave it one more try. This time an English speaking female, Chantelle, answered the phone.
Me: Could you define what is meant by "local" in your PM policy.
CSR: Any competing store in the area.
Me: I know that. I'm talking about the distance. In particular I wanted to PM a store about 20 miles away, but in NJ.
CSR: Where are you located?
Me: Queens, NY
CSR: That should be OK. What store?
Me: 6th Avenue Electronics
CSR: I'm sorry, but they're not on our list. We only PM big stores like Sears, Best Buy, etc. I can't really think of other stores, but there are some.
Me: Then how come your policy says "another local store"? If it's really limited to select stores, why not list them in the policy?
CSR: Please hold.
Several minutes pass.
CSR: We can PM them. Just place an order then call us back to speak to Customer Service and we can adjust it.
Me: I can PM over the phone? [Note to readers: CC has always required that you PM in-store, even for online purchases.]
CSR: Yes.
Me: Great! How about I place an order online now, while you hang on for a minute, and you PM it on the spot?
CSR: I'm sorry, but the system is down now.
Me: Well, is there a way I can call back to speak to you, since you know what's going on?
CSR: No, but I can record notes on this conversation.
Me: OK. Do I get some sort of reference number?
CSR: Normally you would, but again, the system is down, so I won't be able to enter the notes until later. But any CSR can look up the notes by your phone number.
Me: Then don't you need my phone number?
CSR: Yes, I guess I do.
So, that ended pretty well, though I was a bit concerned that when I called back things might not go so smooth. I immediately placed my online order. I waited a few hours to call back, and again got a male non-English speaker. He claimed that there were no notes in the system under my phone number so I pretty quickly gave up, hung up, and called back. My next CSR was male, though I couldn't tell whether he spoke English or not. Frustrated, I hung up hoping to find my original CSR.
When a female picked up on that third try, I thought that it must be her. In fact it turned out to be a different, but equally helpful, English speaker named Kari. She was able to find the notes from the original CSR, and proceeded to process the PM. It took some time, but in the end she informed me that I should expect to see the credit in 3-5 days. Along the way she mentioned that the PMs are actually processed by their Corporate Office that deals with "money things."
In the meantime I was still curious as to whether there was a definition regarding "local" so I figured it wouldn't hurt to email them, too. The emails are reproduced below.
Success! or Success?
I thought I had succeeded and all was well, though I was holding out on picking up the TV until the credit showed on my statement. So imagine my dismay when I came home today only to find a message on my answering machine from CC simply stating that they're sorry but they can't do the PM because it wasn't one of the stores they PM.
Not a store they PM?! Based on what? Even if this was never meant to be, I had to find out why. They had to have a reason, an explanation, an excuse. So I called the number from the website again. On the first try I got an English speaking male, Jesse, who was able to find the initial info on the PM but couldn't tell me the problem, so he transferred me to Corporate.
The new CSR, Ciara also spoke English, and was fairly quick at telling me the problem was that they don't PM 6thave.com. That's all well and good, but I was PMing the B&M 6th Avenue, and told her so. She put me on hold for a really long time, but came back telling me that because I had been told it would be approved she was going to put it through. I then asked her for some clarification regarding the policy. She was not able to produce a specific distance-based definition for "local".
The PM credit? I'll believe it when I see it. It should be somewhere in the $90-100 range depending on whether they factor in tax. I also signed up for the $5 pricegrabber rebate.
Me:
I was interested in Price Matching a nearby electronics store - about 20-25 miles away. However, the local manager informed me that he won't match the store because it's in New Jersey (whereas his store is in Queens, NY). What exactly is meant by local? While I'd rather buy the TV at Circuit City, I'm more than willing to drive to NJ to buy this TV at your competitor.
CC:
Dear David:
Thank you for writing to www.circuitcity.com
I understand that you need information regarding our Price Match Plus guidelines.
Please note that in order to honor the price match, the following conditions should be fulfilled:
- Advertised price: Any printed or electronically broadcast price tha tis verifiable and made available to the general public. Special offers or promotions do not qualify. This includes, but is not limited to, rebates, free-with-purchase offers, and special financing.
- Local store: Refers to a location in the same metropolitan area as and/or within a reasonable distance of our store, as long as the lower price is advertised.
- Same item: Exactly the same model, in the same condition, new, in a box, with applicable manufacturer's warranty available.
- In stock: Available for sale and delivery that day.
At Circuit City we do everything in our power to make sure you do not pay a penny more than you should for anything you buy. If you have seen a lower advertised price from a local store with the same item in stock, we want to know about it. Bring it to our attention, and we will gladly beat their price by 10% of the difference. Even after your Circuit City purchase, if you see a lower advertised price (including our own sale prices) within 30 days, we will refund 110% of the difference. Our guarantee applies only to advertised prices. It does not apply to special offers or promotions, including rebates, free-with-purchase offers, and special financing. Web sites other than www.circuitcity.com also do not qualify for our Price Match Plus Guarantee.
For more information on this and other Circuit City guarantees, please visit our home page and click on "Help" or you may click on this link:
http://www.circuitcity.com/ccd/genericContent.do?oid=106398#pricematch
I apologize for any inconvenience this may cause and I trust the above information is helpful.
Thanks again for writing to www.circuitcity.com
Sincerely,
Moenuddin L.
Customer Support Coordinator
Me:
Under your definition, how many miles is considered "a reasonable distance"?
Thanks,
-David
CC:
Dear David:
Thank you for writing to www.circuitcity.com
I understand that you need information regarding our Price Match Plus guidelines.
Please note that a local store refers to a location in the same metropolitan area as and/or within a reasonable distance of our store, as long as the lower price is advertised. Generally, the distance is considered to be within 50 miles.
For details on our Online and In-Store Price Match Plus guarantees, visit us at:
http://www.circuitcity.com/ccd/genericContent.do?oid=106398#pricematch
Thanks for shopping at www.circuitcity.com. Should you need assistance selecting just the right item, our product advisors would be glad to help - just dial toll-free (800) 843-2489.
Thanks again for writing to www.circuitcity.com
Sincerely,
Moenuddin L.
Customer Support Coordinator